An empire that was built to find what you want made a fortune showing you what you don't

Reimagined Search. Redefining Marketing ROI

Learn More

Smarter Discovery

Take control. Define your don’ts won't and can'ts; less irrelevant results to slow you down.

Disqualifiers up front reveal wasted impressions. Drive higher ROI with less dead spend

Compliance baked in to API's to empower retailers. Know what (not) to show your customers

Transparent Power

Privacy as a Weapon

Reviewing excessive search results teaches us what we don't want; why does it remain so difficult to find what we need?

The Next Big thing in search, advertising and compliance is going to flip it and reverse it.

Revolutionizing search with negative intent for smarter consumer choices and better targeting for retailers. Even after the use of filters, customers still experience:

25%

40-60%

Advertisement Irrelevancy

Search Result Irrelevancy

Relevancy Revolution

Transform your search experience with negative intent for faster, more relevant results. Signal what you want, clearer.

A smartphone displaying a search for a COVID-19 related app is placed on a dark wooden surface. The screen shows various app options with blue and white graphics.

An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.

Relevancy Returns

API's that help retailers reduce the guess work, remove the assumptions, guide advertising by consumer stated preferences

Inclusion by Exclusion

Eliminate the noise, expand the horizon. Exclusions surface not just better matches, but surprising new options in your category

To Learn More

Discover smarter search with negative intent.

FAQ

What is Disqualifind?

The world’s first negative-intent search platform — where users define what they don’t want, and results reshape around them.

How does it work?

By expressing disqualifiers (“not plastic,” “under $200,” “no tourist traps”), consumers cut noise instantly — while unlocking discovery of new brands and hidden options they’d never find otherwise.

Why does it matter for advertisers?

Because “no” is more valuable than “yes.” Disqualifiers are the clearest intent signals in digital history, letting advertisers stop wasting impressions and start spending only where they fit.

What are the benefits for retailers?

Fewer wasted impressions. Higher ROI. A new targeting dimension no one else has. API integration allows retailers to power in-store and online search with exclusion-driven precision.

How does it disrupt search?

Google built an empire on positive intent. Disqualifind flips the model: ads are ranked, filtered, and priced by what consumers reject. That shift changes everything — for consumers, advertisers, and regulators.

How big is the opportunity?

Every year, billions are wasted on ads shown to people who would never convert. Disqualifind slashes that dead spend, creating a multi-billion-dollar opportunity for platforms, advertisers, and retailers.